Or Call My Team: 1 (800) 656-8534
For Sales Legends Who Bought the Digital Version of the NEPQ ‘Black Book of Questions’
Get a Physical Copy of the NEW NEPQ 'Black Book Of Questions'
(Only For NEPQ Members)
More Industry-Specific Examples, and 80+ Pages of New Content.
From Coach to CEO:
Build a Real Business Around Your Coaching Genius
With Gus Van Dender, transform your passion into a scalable, professional coaching business with step-by-step guidance, proven systems, and a community of growth-driven leaders.
NEPQ™ Black Book Of Questions
Get a PHYSICAL COPY of the NEW NEPQ 'BLACK BOOK OF QUESTIONS'
⚠️(Only For NEPQ Members)⚠️
only a few days left
Brands That Have Already Adopted
The NEPQ™ Sales Methodology
Inside the Foundation Lab Are...
Inside The STG90 Business Planning Journal Are Proven Processes and Principles Behind 7, 8 and 9-Figure Businesses
Proven Processes and Principles Behind 7, 8 and 9-Figure Businesses
Proven Processes and Principles Behind 7, 8 and 9-Figure Businesses
This very foundation became the north star that helped Gus, CEO of Shorten The Gap, guide businesses to achieve remarkable growth and success like...
Wheelchair Ride Service
Identified a need, got the company operational and launched it in 90 days, and prepared it for sale in
the next 90 days.
Identified a need, got the company operational and launched it in 90 days, and prepared it for sale in the next 90 days.
Wake Up Warrior
Expanded their membership from
300 clients to over 6,000 and their revenue grew from 3M to 60M
in just one year
Expanded their membership from 300 Clients to Over 6,000 and Their revenue Grew from 3M to 60M in just one year
ToolBox OS, President
Grew into a portfolio of 25 operating companies. After 18 months, it achieved a $100M valuation, a feat made possible by proper planning, goal setting, and targets.
Wheelchair Ride Service
Identified a need, got the company operational and launched it in 90 days, and prepared it for sale in
the next 90 days.
Identified a need, got the company operational and launched it in 90 days, and prepared it for sale in the next 90 days.
Wake Up Warrior
Expanded their membership from
300 Clients to Over 6,000 and Their revenue Grew from 3M to 60M
in just one year
Expanded their membership from 300 Clients to Over 6,000 and Their revenue Grew from 3M to 60M in just one year
ToolBox OS, President
Grew into a portfolio of 25 operating companies. After 18 months, it achieved a $100M valuation, a feat made possible by proper planning, goal setting, and targets.
ORDER THE NEPQ BLACK BOOK OF QUESTIONS NOW
115 Pages | Industry Specific Examples | 5 Free Bonuses
Only $27 Today
When you started as a coach, your goal was simple: transform lives, one session at a time.
But somewhere along the way, things got… messy. Instead of feeling like a business owner, you feel like a juggler—trying to manage clients, market your services, handle admin tasks, and somehow keep it all afloat.
A coach works in their business—pouring heart and soul into helping clients. A CEO works on their business—building systems, creating processes, and scaling operations to expand their reach and impact.
Becoming a CEO doesn’t mean losing your passion for coaching. It means amplifying it.
It’s about stepping into a leadership role that not only transforms lives but also creates a business that runs smoothly, grows sustainably, and works for you—not the other way around.
That’s where The Foundation Lab comes in.
How do you make that leap?
Your Journey to Building a Thriving Business starts with one action — strengthening the foundation of your business.
Your Journey to Building a Thriving Business starts with one action —
strengthening the foundation of your business.
It can be frustrating and disheartening, feeling like you’re spinning your wheels without making real progress.
But let me tell you, you’re not alone. It’s a common challenge I find among entrepreneurs, even myself when I was still starting out.
You know, caught up in the day-to-day grind, losing sight of the bigger picture and the goals they set out to achieve.
Most business owners are stuck in this cycle, and if you’re reading this, chances are you’re looking for a way to break free and move forward with clarity and purpose.
In fact, you don’t need to work 10x harder than what you’re currently doing.
Instead, you need to set the foundation within yourself to streamline your efforts and maximize the impact of every move.
See, what most business owners fail to realize is that success isn't just about outworking the next guy.
It's also about outsmarting them by focusing on what makes the most impact with your goals and being as efficient as possible with your execution.
Too many people get so caught up with adding more work that they lose sight of actions that truly drive results.
Every great business starts with a solid foundation, and yours is no different.
Imagine trying to build a skyscraper on shaky ground—it wouldn’t stand for long, no matter how impressive it looked.
The same is true for your coaching business. Strengthening your foundation means putting the right systems in place, understanding your numbers, and setting up the processes that allow you to grow without the chaos.
It’s about creating a business that feels as professional as the transformation you offer your clients. The moment you prioritize this foundational work, everything changes. You stop feeling like you’re running in circles and start moving forward with clarity and confidence.
That one action—choosing to strengthen your business’s foundation—is the first step to becoming the CEO you’re meant to be.
Imagine confidently managing your finances, attracting your ideal clients with ease, and having a clear roadmap for growth.
By focusing on the foundational pieces of your business, you’ll shift from reacting to problems to proactively building a scalable, sustainable coaching practice.
You will learn the strategies to become the kind of leader who approaches their business with clarity, confidence, and purpose.
By the end of The Foundation Lab, you’ll not only have the tools but the mindset to step fully into your role as CEO.
It can be frustrating and disheartening, feeling like you’re spinning your wheels without making real progress.
But let me tell you, you’re not alone. It’s a common challenge I find among entrepreneurs, even myself when I was still starting out.
You know, caught up in the day-to-day grind, losing sight of the bigger picture and the goals they set out to achieve.
Most business owners are stuck in this cycle, and if you’re reading this, chances are you’re looking for a way to break free and move forward with clarity and purpose.
In fact, you don’t need to work 10x harder than what you’re currently doing.
Instead, you need to set the foundation within yourself to streamline your efforts and maximize the impact of every move.
See, what most business owners fail to realize is that success isn't just about outworking the next guy.
It's also about outsmarting them by focusing on what makes the most impact with your goals and being as efficient as possible with your execution.
Too many people get so caught up with adding more work that they lose sight of actions that truly drive results.
Start The Foundation Lab For Only $397/month!
By the end of the program, you’ll have a fully operational coaching business with the systems, mindset, and tools to scale sustainably. You’ll feel confident in your role as CEO and have the clarity to focus on the work that truly matters.
You’ll feel confident in your role as CEO and have the clarity to focus on the work that truly matters.
Easy To Follow Curriculum | Weekly LIVE Trainings with Gus | Real Life Application
When you Join the Foundation Lab, you’ll…
Master the essentials of setting up your business properly—from legal structure to financial separation—so you can operate like a true professional from day one.
Gain access to a 12-week curriculum that guides you through building scalable offers, attracting ideal clients, and creating systems that save time and energy.
Attend weekly live coaching calls with Gus and expert guest coaches to answer your questions and keep you moving forward—no more spinning your wheels alone.
Access done-for-you templates and tools, including contracts, proposals, email scripts, and content calendars, so you can skip the overwhelm and focus on growth.
Create a scalable business model with multiple revenue streams that work for you—not the other way around—so you can stop trading time for money.
Build your professional online presence, from crafting your website to creating content that positions you as an industry leader—no more confusion about where to start.
Streamline your operations with easy-to-implement systems for client management, scheduling, and payment processing—so your business runs smoothly.
Join a private community of like-minded coaches for accountability, networking, and inspiration to keep you motivated on your journey.
By the end of The Foundation Lab, you’ll have the systems, clarity, and confidence to step into your role as CEO and lead your business toward sustainable growth—without burning out or feeling stuck.
"This book is like a university text book that I actually want to read. It's jam packed with years of sales experience."
⭐⭐⭐⭐⭐
"This book is like a university text book that
I actually want to read. It's jam packed with
years of sales experience."
⭐⭐⭐⭐⭐
-
Get both a physical and digital copy of the “Shorten The Gap” 90-Day Business Planning Journal for no extra cost — PLUS! Shipping and Handling is on us.
-
Get immediate access to 6 Free Bonuses that will help you grow your business (no matter your industry).
- Set clear, measurable, and intentional targets to drive your business forward—no more guesswork on what next steps to take.
- Learn more about yourself and define where you TRULY want to be in 90 days—no more uncertainty about your direction and purpose.
- Create a powerful CREDO (a guiding belief or principle you can follow) to ground your actions and decisions—which means, no more lack of clarity in your mission.
- Have an Ignition Statement to help you reignite your passion when challenges arise—no more losing momentum when things get tough.
-
Break down your goals into actionable monthly and weekly steps—no more feeling overwhelmed by the journey ahead.
-
Have a daily routine that you can follow to maintain focus and track your progress effectively—no more drifting off course without noticing.
- NEPQ™ sales questions for every stage in the sales process - from "Hello" to "Sign Here"
- Easily customize NEPQ™ questions for YOUR exact industry to quietly outsell your competition who are still using “stone age” selling tactics
- Real-world script examples tested in top industries (including insurance, solar, home services, real estate, medical devices, merchant sales, and many many more)...
- Tonality tutorials w/ links to video demonstration so you can see exactly HOW to say each phrase to control the emotional tone of your prospect at every point of the interaction…
- Know the best questions to ask at every stage of the sales process to bypass sales resistance, elevate your status, and prevent 70% of objections in the first 60 seconds…
- FREE shipping & handling direct to your door
115 Pages | Industry Specific Examples | 5 Free Bonuses
Spiral Bound | 115 Pages | Industry Specific Examples | 5 Free Bonuses
and we’ll return every penny. And you’ll get to keep the book.
Here's a breakdown of the NEPQ™ Black Book Of Questions
115 Pages | Industry Specific Examples | 5 Free Bonuses
Spiral Bound | 115 Pages | Industry Specific Examples | 5 Free Bonuses
and we’ll return every penny. And you’ll get to keep the book.
Dear Sales Legend, The moment you've been waiting for is FINALLY here!
Ever since we released the NEPQ' Black Book Of Questions,' we've received a flood of private and public requests for a printed edition.
The demand was so high that some of you took matters into your own hands and got it printed out so you could take notes, scribble and study NEPQ off-line (impressive, by the way).
Because after two years of quietly working with the 7th Level team…
Below Are Your Next Steps To Get The
👇Best Out Of The Challenge!👇
Why I created The Foundation Lab
Dear Sales Legend, The moment you've been waiting for is FINALLY here
Below Are Your Next Steps To Get The
👇Best Out Of The Challenge!👇
about me
Gus Van Dender
Hi, I’m Gus Van Dender, and if there’s one thing I know, it’s how to build businesses that don’t just survive—they thrive.
From selling toys in 4th grade (and getting into a bit of trouble for it) to consulting with Fortune 500 companies, entrepreneurship has always been in my blood. But my journey took a fascinating turn when I started working with online coaches.
I quickly realized that while these incredible coaches were changing lives, they were often drowning in the day-to-day chaos of running their businesses. They had the passion, the drive, and the talent—but what they didn’t have was the foundation.
decide to simplify the overwhelming.
The Foundation Lab
That’s when my obsession began: helping coaches not just grow, but scale in a way that doesn’t burn them out.
I saw a gap in the industry—there were plenty of courses teaching coaches to do things themselves, but almost no resources to truly set them up for success.
Coaches needed a roadmap to build real businesses, ones that didn’t solely depend on them, so they could focus on what they love: coaching.
That’s why I created The Foundation Lab. It’s the program I wish existed when I started helping coaches scale. It’s designed to simplify the overwhelming, get rid of the guesswork, and give you the clarity and tools you need to run a professional coaching business.
My mission is simple: to help you stop spinning your wheels and start building the business—and life—you’ve always envisioned.
Easy To Follow Curriculum | Weekly LIVE Trainings with Gus | Real Life Application
Here’s How our clients Transformed Their Business With The Foundation Lab
The WAKEUP WARRIOR
Garrett White
"These are literally the same strategies that Gus has taught us, and that we've implemented here inside of all of our companies, that have been worth millions and millions and millions of dollars to us, no exaggeration in this, millions of dollars to all of our companies here at Wake Up Warrior and also changed the way I personally experienced the work inside of the Warrior Way."
- Garrett J White
Easy To Follow Curriculum | Weekly LIVE Trainings with Gus | Real Life Application
115 Pages | Industry Specific Examples | 5 Free Bonuses
Paperback | 183 Pages | Sales Guide | 8 Free Bonuses
and we’ll return every penny. And you’ll get to keep the book.
Here’s How our clients Transformed Their Business Using “Shorten The Gap” 90-Day Business Planning Journal
Google Adwords recruited us to help their sales team sell more media contracts. What we didn’t know was they were testing NEPQ™ against another top sales training company…
Here were the results:
In a controlled split test, the NEPQ™ methodology boosted the previously unbeaten baseline by 244%
The NEPQ™ methodology generated 2X the results compared to their normal sales process… not just for one sales rep, but across the sales floor.
PS. The -11% that you see is from the other sales training company tested against our NEPQ model.
Our Happy Black Book Owners
Our Happy Black Book Owners
All Rights Reserved @2025
This website is operated and maintained by The Peak Performance Club LLC. Use of the website is governed by its Terms & Conditions and Privacy Policy. Results are not typical and are not a guarantee of your success. The Peak Performance Club LLC is an experienced education company and your results will vary depending on education, work experience, and background. Due to the sensitive nature of the training, it is difficult to track the typical results of our students, clients, and/or partners. Participation in any program could result in a loss. We cannot guarantee that you will make money or that you will be successful if you employ the company’s strategies specifically or generally. Consequently, your results may significantly vary. This webinar may be live or recorded depending on the time you watch. We do not give investment advice, tax advice, or other professional advice.
The Peak Performance Club LLC is a sales and marketing education and training company. We do not sell a business opportunity, “get rich quick” program or money-making system. We believe, with education, individuals can be better prepared to make better business decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited. Please see our Full Disclosure for important details.
Participating in any kind of business carries risk and it is possible to lose some or all your money. The training provided is general in nature, and some strategies may not be appropriate for all individuals or all situations. We make no representation regarding the likelihood or probability that any actual or hypothetical business venture will achieve a particular outcome or perform in any predictable manner. Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. You should not, however, equate completed sales closing transactions with financially successful transactions. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.
The Company may link to content or refer to content and/or services created by or provided by third parties that are not affiliated with the Company. The Company is not responsible for such content and does not endorse or approve it. The Company may provide services by or refer you to third-party businesses. Some of these businesses have common interest and ownership with the Company. This site is not a part of the Facebook website or Meta Platforms, Inc. Additionally, Company is not affiliated with or endorsed by CBS, Inc, Forbes, Fortune, CNBC, Entrepreneur, Time, ABC or Business Insider. All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.
How Will NEPQ™ Help?
That's on Page 17
This will help disarm the prospect and elevate your status in their eyes.
That's on Page 33
This will allow you to get past vague, generalized answers… and get to their real concerns.
That's on Page 49
This will help build urgency for your prospect to act now.
That's on Page 49
This will help build urgency for your prospect to act now.
No matter which sales obstacle you are facing in your sales calls (regardless of industry)... there’s an NEPQ™ question to help solve it.
115 Pages | Industry Specific Examples | 5 Free Bonuses
Spiral Bound | 115 Pages | Industry Specific Examples | 5 Free Bonuses
and we’ll return every penny. And you’ll get to keep the book.
5 Days To Discover
STEP 1 of 4
Request An Implementation Call With An Account Manager
e will see how we can adapt NEPQ to your industry and what you sell, and explore advanced training options.
5 Days To Discover
STEP 2 of 4
Access Your Black Book Of Questions Training Portal
In the portal, you’ll find your 3-day crash course, email & script templates, foundational NEPQ training, and more.
5 Days To Discover
STEP 3 of 4
Join The Sales Revolution Community
Over 105,000 sales professionals have joined the community already. In the community you’ll find trainings, resources, and other sales professionals in the same industry as you. Join the community to elevate your sales skills.
DAY 1 | OCT 24TH
Decoding 2023 Sophisticated Buyers & The Five Stages Of NEPQ
BUT WAIT, THERE’S ONE MORE SURPRISE FOR YOU…
When You Join & Attend LIVE You Can Win Some Cool Prizes…
Day 1:
DAY 1 | OCT 24TH
-
Advanced Calling Your Leads Script
($397 value) - iPhone 13 ($1,000 > value)
Day 1:
DAY 2 | OCT 24TH
-
Advanced Calling Your Leads Script
($397 value) - iPhone 13 ($1,000 > value)
Day 1:
DAY 3 | OCT 24TH
-
Advanced Calling Your Leads Script
($397 value) - iPhone 13 ($1,000 > value)